Review on Google’s New Inactivity Policy admin, September 29, 2023 Title: Google’s Inactivity Policy: A Double-edged Sword Google has long been a trusted name when it comes to digital services. The platform’s newest update on the inactivity period for a Google Account, however, has left me with mixed feelings. 1. The Good: A Step Towards Privacy & Security: At the forefront, this policy seems a proactive measure to ensure user data privacy and security. The fact that Google wants to protect the personal files and associated data of inactive users and prevent unauthorized access even if they aren’t using the services is commendable. The multiple reminder emails, a grace period of 8 months before taking any action, and exceptions for certain accounts are all points in favor of this policy. 2. The Concerns: The broad sweep of a two-year deletion window, however, can potentially lead to the loss of critical data for some. Imagine someone on a prolonged medical leave, sabbatical, or any unforeseen circumstances, and they come back to find their data deleted. Two years might sound long, but life has its unexpected turns, and not everyone might be in a position to access their digital accounts frequently. 3. Confusion and Panic: Since this policy has been rolled out, there has been a significant amount of confusion among users, many of whom are not technologically savvy. The barrage of emails, even if well-intentioned, can cause panic and stress, especially for those who fear they might have overlooked any account activity. 4. A Closed Door to Comeback: The point that once a Gmail address of a deleted account cannot be reused seems a little rigid. What if a user wants to come back? It appears to shut the door on users who might have been inactive but want to return to the platform in the future. 5. Tools to the Rescue: I appreciate Google’s tools like Google Takeout and the Inactive Account Manager, which aim to help users manage their accounts and back up their data. However, not everyone is aware of these tools or how to use them, indicating a potential gap in communication or user education. Conclusion: While the intent behind Google’s new inactivity policy seems in the right direction, the broad implications might not sit well with all users. A more personalized approach, extended durations, or a clearer communication strategy might have been more effective. As always, change is hard, and it remains to be seen how this policy will play out in the long run. Technology Updates Account ActivityAccount DeletionAccount RecoveryCommunication GapData BackupData DeletionData ProtectionDigital ServicesGmailGoogleGoogle TakeoutInactive Account ManagerInactivity PolicyPolicy UpdatePrivacyReminder EmailsSecurityUser DataUser ExperienceUser Feedback